Global company analysis Research Paper Example | Topics and Well Written Essays - 2500 words

Global company analysis - Research Paper exerciseThe launch of the first transistor radio was in the late 1950s, although it was not the first of its kind to be invented it was however the first to be marketed out to the general public. Sony corporation has been a publicly traded company since 1958 (Akio Morita 1986). At the beginning they relied heavily on investors to help fund and operate the company. As head as the use up of non-traditional marketing tools such as the hiring of regular spokespeople to use Sony products within the general public and asking them to elbow grease it. Sony managed to stay ahead of its competition by creation the attractions of innovation in the electronic market. They rivet their energies on inventing rather than market research, bringing the latest and newest products out on the market before on that point was a demand for it. Such inventions included the portable cassette player known as the walkman. Besides being well known for its quality in personal recording and storage devices, Sony Corporation is also the leader of quality sound systems used in major motion pictures. It is a well known spheric company, which offers a variety of products around the world. Sony is subdivided in two sections. The Sony Corporation is the holding and electronics portion of the organization and the Sony assemblage which is branched out into other sectors, such as computer, motion picture and music entertainment. ... distribution reports showed pith revenue of $88,205 billion U.S dollars and according to Forbes, Sonys current stock exchange rate is $27.58 U.S dollars, which is down by 2.30% since last year. Although the company has seen a decline in boilersuit revenue in 2008, there has been a slow increase in sales in 2010. The sale of video gaming consoles and systems as well as the entertainment industry continues to be the companys largest source of income. The companys overall goal is in hold opening their reputation as leaders of technological advancements end-to-end its global structure. The company was primitively founded on the Japanese principals of creating a family like atmosphere by preserving strong relationships between management and the employees. However, as the company expanded its resources on the international scale, keeping in line with the same values and principals call ons a challenge. Akio Morita believes that the only way for a company to be successful is by its people. (Akio Morita 1986). This is the value that Sony tries to uphold throughout all its global sectors. The Sony Corporation human resources department is actively involved in group blanket(a) initiatives to help new recruits as well as existing members in enhancing their abilities and skills in order to become successful within the company. They are continuously working at implementing global strategies in order to maintain a unified goal. The Sony Groups global initiative in developing business leaders is an importan t asset to the companys overall success. In 2008, Sony implemented global talent directors (Sony website), their antic is to seek out and train potential recruits into business leaders. To help maintain company unity, Sony also launched a job rotation program. This